About us
Korea has a word: jeong.
It does not translate well. You understand it once you have felt it.
What stays after a trip is not the place. It is the people. Jeong is not written on the itinerary.
What jeong means to us
We notice before you ask
Water handed over first. Someone walking beside whoever is slowest. Jeong is felt there, not said.
You are never left alone
If the language fails, if you fall behind the group, someone is beside you. A family or a full coach, the same.
We say come back
In Korea the last thing you hear is "come again." So we remember the people who have been with us.
Jeong is inside the name.
in, English for inside. 情, the character read jeong. One English word and one Chinese character, in a single name. What was already here, written so someone from outside can read it. That is the work.
What we are here to do
People find Korea through its music. We decide what they find when they land.
K-pop and drama bring Korea to you first. Then you get on a plane.
Whatever you meet on that first day becomes Korea to you.
We build that day. It starts in Busan and Gyeongnam.
Famous is not a reason to put a place in it. We put in where people are going now.
A company where every guide is fairly recognised, and every traveller is honestly served. That is what we are building.
Your guides
Justin
Korean · English
A friendly, flexible guide for travelers who want to discover Busan beyond the usual highlights, with local stories and recommendations tailored to your interests.
Seongun
Korean · Chinese · Taiwanese Mandarin
Explore Busan with ease in Chinese. Get helpful local tips, clear explanations, and a comfortable experience from the first stop to the last.
Star
Korean · Chinese · Taiwanese Mandarin
For curious travelers who love stories and scenery: discover Busan's history, culture, and photo-worthy views, with options that work well for families too.
Sandey
Korean · Chinese · English · Taiwanese Mandarin
From K-pop and local food to history and picture-perfect corners, enjoy a lively Busan experience shaped around what you love most.
Georgia
Korean
Slow down and enjoy Busan like a local. Discover the city's everyday charm and distinctive places at a relaxed, comfortable pace.
Ella
Korean · English
Make your Busan trip memorable with scenic photo stops, local culture, and lesser-known spots that add something special to your journey.
Company
- Company
- 인정코리아 주식회사
- Travel agency licence
- No. 2026-000001
- Address
- 부산광역시 사하구 낙동남로1390번길 5, 제2층 206-15호 (하단동, 나산리버빌)